The latest advertising

Ronaldo

To watch the advertisement, press the 'Play' link, and the advertisement will play in your default media player.

Quit Victoria's latest campaign titled 'Ronaldo' produced by the Massachusetts Department of Public Health, features Ronaldo Martinez who at 39 years of age lost his voice box due to smoking-induced cancer and now breathes through a permanent hole in his throat. In the advertisement Ronaldo talks about how his life will never be the same now he has a tracheotomy.

The ‘Ronaldo' advertisement aims to motivate smokers to quit and encourages them to consider the very real consequences of smoking.

An important part of the campaign is making sure that smokers know they can get professional help to quit by phoning the Quitline on 13 QUIT (13 7848) for the cost of a local call. It is a confidential and non-judgmental service run by specially trained professionals.

Further information

• For support and advice to help you quit smoking, phone Quitline 13 7848 or visit the Ways to Quit section of this website.
• For further information on lung cancer, phone the Cancer Council helpline on 13 11 20, or visit the ‘About Cancer' section on the Cancer Council Victoria website.

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