The Critics' Choice is an initiative coordinated annually by the Australian Network on Young People And Tobacco (ANYPAT) as part of a strategy to reduce the prevalence of tobacco smoking amongst young people.
We have 12 new advertisements from around the world for you to watch, free teacher’s resource, current background information on smoking in Australia and the opportunity for your students to vote on their favourite ad.
Entries into the 2015 Critics' Choice have now closed
The objective of The Critics' Choice is for students to view advertisements and think about the different issues surrounding tobacco use. Students are then encouraged to complete activities from the teacher's resource and finally vote for the ad they think is the most effective in discouraging young people to smoke. Remember, the more students that vote, the more chances your school has of winning.
Explain to the students that they will be watching 12 anti-smoking advertisements that have been produced from all over the world. Students then have the opportunity to be a critic by voting for the advertisement they think is the most effective in discouraging young people to smoke.
Teachers are encouraged to engage students in discussion surrounding tobacco and complete activities from the teacher's resource. The resource is aimed at upper primary and secondary students and it is at the teacher's discretion as to the activities they think are suitable for their students.
After completing activities from the teacher's resource, students can vote for the advertisement they think is the most effective in discouraging young people to smoke. Click here to vote now.
Note: It is recommended that teachers view the advertisements prior to use with students to determine the suitability. It is also recommended that teachers familiarise themselves with school procedures for managing students who may become upset during the lesson.