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Tobacco ads stubbed out in Victorian shops

Tuesday 1 January, 2002

As thousands of smokers act on their New Year's resolution to quit smoking today, Victorian retail outlets are also facing a fresh start to the New Year following the introduction of new laws banning tobacco advertising at point of sale.

Quit Victoria’s Executive Director Todd Harper says the new laws are an important step forward for Victoria.

""Today marks the dawning of a new era in Victoria – free from much of the pervasive cigarette advertising in shops.""

""Every day 13 Victorians die from smoking related illnesses, whilst new smokers begin the habit.""

""Despite this enormous health problem, the tobacco industry has continued to heavily promote their products in retail outlets.""

""Research shows that 8 out of 10 new smokers are children or adolescents.""

""Thanks to this reform, children will no longer be faced with a barrage of cigarette advertising when they go into their local shop.""

""With other advertising avenues closed off to them, tobacco companies have been saturating retail outlets with cigarette advertising, exposing even very young children to their advertising messages when they purchase sweets, ice-creams and soft drinks.""

""The Government’s ban on tobacco advertising at the point of sale is a very important reform for Victoria.""

However Mr Harper said the tobacco industry was already exploiting other avenues to market their products including sponsoring events such as dance parties.

""We must continue to be vigilant in closing down loopholes that allow the tobacco industry to promote their products,"" he said.

-ends-

Further information:

Zoe Furman
Media Communications Manager
Quit Victoria

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