Quit Victoria - Main Menu Quitline Logo

‘Kiddie’ cigarette packs withdrawn from sale, following ACCC action

Friday 17 November, 2006

British American Tobacco has been forced to withdraw its controversial ‘kiddie' share packs from sale, following ACCC action in response to complaints made by Quit Victoria and other health groups.

Executive Director of Quit, Mr Todd Harper, said today's result was positive given the packs were clearly a deliberate attempt to weaken graphic health warnings, and introduce ‘split packs' that could be attractive to younger consumers.

Mr Harper said the ACCC should prosecute British American Tobacco to make certain the tobacco industry understands that serious breaches of the Trade Practices Act would not be tolerated.

"The worrying introduction of these ‘kiddie' packs is not a matter that should be dealt with lightly, indeed British American Tobacco should be made fully accountable for what appears to be a flagrant attempt to circumvent the rules on graphic health warnings."

"Cigarettes are an addictive product that will eventually kill up to 2 out of 3 lifetime users - any tobacco industry packaging gimmick to downplay the importance of the health consequences of smoking should be carefully examined and acted on."

Earlier this week Parliamentary Secretary of Health, Christopher Pyne, encouraged the ACCC to use the full force of the law to ensure that tobacco companies complied with the Trade Practices Act.

ends

Edwina Vellar,
Media Manager
ph: (03) 9635 5400
mob: 0417 303 811
email:
Edwina.Vellar@cancervic.org.au

Real life stories

My babies saved the rest of my life

I started smoking at 15 nearly 16 on and off until I was nearly 19.  So 3 years of being a smoker. My reason for quitting immediately was simple - I found out I was pregnant with my...

Read more of this story ›