New data from The Cancer Council Victoria has revealed that more than 4 out of 5 Victorian smokers have tried to quit the habit.
Between 1998 and 2005, the proportion of regular smokers who had made at least one quit attempt in their lifetime increased from 76% to 81%.
Among those who had attempted to quit, there was also an increase in the number of smokers who had made multiple quit attempts, from 36% of regular smokers in 1998 to 43% in 2005, suggesting smokers remained determined to quit even after an initial unsuccessful quit attempt.
Of those smokers who had attempted to quit in the five years before the survey, 69.5% were unsuccessful in their attempt and 30.5% successfully quit smoking.
Executive Director of Quit, Mr Todd Harper, said the figures illustrated how difficult it is for many smokers to quit, despite the fact that they would prefer to be smokefree.
"The tobacco industry continues to direct its energies to developing cunning ways to market a product that will eventually kill up to 2 out of 3 lifetime users, despite the fact that so many smokers would like to quit."
"The tobacco industry has become increasingly reliant on the pack to communicate and entice smokers, so the only way to debunk this form of promotion is to force the tobacco industry to adopt plain packaging."
"It would be fantastic to see Australia take on a role of international leadership and implement plain packaging on cigarettes, thereby closing down one of the important avenues the tobacco industry use to market their deadly products."
Mr Harper said it was important to remind smokers that when they want to quit, help and support are available.
"We need to be doing all that we can to support smokers to quit, whether it be encouraging calls to the Quitline or investing in campaigns that help inform smokers of the health consequences of tobacco use and motivate them to quit."
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