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The current campaign titled 'Bronchoscopy' produced by the Cancer Institute NSW, aims to encourage smokers to quit by focusing on a well-established health consequence of smoking - lung cancer. It delivers new information to smokers by showing what lung cancer sounds and looks like.

The advertisement will begin airing on Victorian metro and regional television from Sunday June 8. 

For further information on lung cancer, phone the Cancer Council helpline on 13 11 20, or visit the ‘About Cancer' section on the Cancer Council Victoria website.

Real life stories

Teenage smoker

I'm 20 and have been smoking at least 15 cigarettes per day since I was 16. Ten days ago I went cold turkey. The first day was fine. Days 2 & 3 were very hard. I was angry, irritated and...

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