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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

My Journey

I had been smoking since the age of 14 and I am now 54. I decided to quit smoking for good 4 and a half weeks ago because of the fact that I can't afford to buy them anymore.

I went to my...

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