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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

13 days

I have smoked for 22 years. I have tried to quit countless times. I have tried the patch, chantix and many other methods. This is my first time cold turkey. Am so excited and proud of myself. I...

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