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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Quitting

I decided to try and give up when I heard that smokes were going up again - was costing me a fortune. I also rent and am not aloud to smoke inside. I am into my 4th week of not smoking, have...

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