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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

50 years too long

I have been free from nicotine now for the past 4 and 1/2 years. I smoked my first cigarette when I was 13 and after 50 years of never thinking I would be able to actually quit I went to the...

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