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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Quitting tobacco using PV

I am a 39yo  male and have been smoking for about 22 years (almost a pack of 25s a day). During this 22 years I have tried to quit countless times but eventually I would go down to a...

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