Quit Victoria - Main Menu Quitline Logo Request a call back


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories


I have been smoking for 7 years now. I usually smoke 5-10 cigs a day.

I have tried a million times to quit, but it was so hard to do so. I decided to reduce the number of cigarettes I smoke...

Read more of this story ›