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The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

The best is cold turkey

Hello everyone. I smoked for 40 years and in 40 years I never tried to quit. On 31st January 2012 I had pneumonia and I made my decision before someone else would do it for me (like God...

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