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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

You can do it too!

I started smoking at 14 and finally gave up 5 months ago aged 58.

I was quite a heavy smoker and used patches for the first two weeks, then just went cold turkey and sucked lollypops...

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