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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Smoked for 40 years

Some people just get instantly hooked on nicotine.That is me. I started from peer pressure at boarding school when I was 16. We were sitting around the camp fire at cadet camp and all the boys...

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