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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Free from smoking

I haven't had a smoke for seven years now. I used to smoke 30 a day. I decided to go cold turkey. I had had enough of smoking. I made a plan to stop at 4pm on a Friday and told myself I can do...

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