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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Smoke Free

I smoked from a few a day in high school, up to a pack a day until I was 39. I had made 3 or 4 major quit attempts (never used patches) lasting up to 5 months, before finally succeeding. The...

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