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The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

5 Years On...

Started smoking in my twenties (it was cool then) and now 58.

Lots of attempts in the last ten years (cold turkey, hypnotherapy, New Year's resolutions - you name it). But it felt enjoyable...

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