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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Champix helped me quit

I smoked for 20 years, loved every single cigarette but when my health started to wane I realised it was time to give up. I'd only ever tried once or twice to give up using willpower but only...

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