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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

I want to stop smoking

I am disabled, with a rare disorder - Galactosemia. Back in 2011 I got diagnosed with schizophrenia and I was admitted to a mental health ward. I took up the habit then because all the...

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