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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Cashed up & healthy

It's now 5 months since I gave up after smoking for 48 years. I'm now a healthy 63 year old who feels 20 years younger. The bonus is that I've saved what I would have spent on cigarettes and now...

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