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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

It's all in the willpower!!

I started smoking at age 17, I am now 31. I am a nurse, have seen the damage it does and still I smoked and enjoyed it.

My husband is a very heavy smoker, and although I don't blame...

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