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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

I quit after 50 years

I started smoking when I was 16. My parents lived about 200km from the school that I attended and so I was a boarder. I was in the school rugby team. Once, we went by bus to another school, some...

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