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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

The true quitter

I am going through a hard time quitting. I have smoked for 12 years and now finally I have come to a decision to quit.

It's my 5th day going on to my 6th, I know I can do this and will...

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