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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Enough

Been 24 hours since the last one. Chain smoked 15 years, 30-40 sticks a day. Enough for ten lifetimes or ten people! Have to see my kids grow up. Enough man, enough.

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