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The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Cold Turkey

I knew there would come a time for me to say goodbye to inhaling the cigarette chemicals, it was just when & how. I enjoyed smoking. I enjoyed the company of other smokers, however there were...

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