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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

The dangers faced after you quit

My story starts off well, I quit cold turkey in 2008 because I met someone special and felt happy in life and this gave me the confidence and positive outlook I needed to quit smoking. And I did...

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