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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Doing what I thought I could never do

I used to be a high level sportsman in my teens and 20's. I smoked only very lightly.

Then with some adverse life consequences and 3 failed relationships, I started smoking more and more...

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