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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Smoking killed me

Approx 4 years ago, I like many others was a smoker. I got a cold which in turn turned into pneumonia, owing to my weak chest which was caused by smoking. It was 11pm at night when I found when I...

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