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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

I am not going back

Having smoked for 30 years, I had tried to give up but went back to smoking within 3 weeks.

This time it has been 2 months and I'm not going back. Instead I am donating a kidney to a...

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