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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Was there life before nicotine?

I had my first cigarette at 14, a "friend" at school persuaded me to "go on try it", so I did. My dad smoked so I thought, it must be ok, he does it & he's not ill. Well, here I am 32 years...

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