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Carotid


The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

It is never too late to quit

I started smoking at age 13 and smoked pretty much all of my life.... except for my pregnancies. I lost my mum to complications and illness from smoking and to see someone that you love die that...

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