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The 2007 advertisement titled "Carotid", aims to educate smokers on how smoking can lead to stroke. The campaign, set in a hospital operating theatre, was the third instalment for Victoria in a series of advertisements developed around the introduction of graphic health warnings to cigarette packs in March 2006.

Real life stories

Smoking for life

I have been smoking since I could remember (around age of 4). I didn't put it to my mouth but I had to endure my dad's smoking. In the car with the windows closed, in the house, at the dinner...

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