The 'Cigarettes are eating you and your kids alive' campaign was originally developed and produced by the New York City Department of Health and Mental Hygiene.
The campaign aims to convince smokers to quit for themselves and their children, by showing the devastating health consequences for children exposed to secondhand smoke. The campaign reminds smokers that when they smoke around their children they put them at risk of ear infections, asthma and deadly pneumonia. It also reminds smokers that smoking is linked to low birth weight and SIDS.
The campaign will air on metropolitan and regional television in Victoria until November 28.