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Echo 3: Quitting is hard...but you're not alone

The 2007 advertisement titled "Echo 3 (Quitting is hard...but you're not alone)" produced by the Cancer Institute NSW, encourages smokers to put quitting on 'today's agenda' by tackling the excuses for delaying quitting. The key message of the series: Quitting is hard...but you're not alone. The television commercials remind smokers that help to quit smoking is just a phone call way to the Quitline 13 7848.

Real life stories

My so-called mates

I was a very heavy smoker from when I was 14. 40-a-day minimum (more if I was drinking) until I was 43.

I loved them. They were my mates. We did everything together. The ciggies were with...

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