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Voice within

The 2007 campaign titled Voice Within produced by the Cancer Institute NSW, focuses on the graphic health warning "smoking doubles your risk of stroke". The commercial demonstrates that smoking doesn't always kill but can result in reduced quality of life for a smoker and their family.

Download a background brief about stroke [148 kb PDF]

Real life stories

A Mind Made Up!

I started smoking around the age of 10 years and became a regular smoker at age 14.

I think what I wanted was to "act" like the grown-ups in my life who modelled smoking and drinking. I was...

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