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Voice within


The 2007 campaign titled Voice Within produced by the Cancer Institute NSW, focuses on the graphic health warning "smoking doubles your risk of stroke". The commercial demonstrates that smoking doesn't always kill but can result in reduced quality of life for a smoker and their family.

Download a background brief about stroke [148 kb PDF]

Real life stories

3 days without them

So, I consider myself a weekend smoker, but honestly I have smoked for almost 20 years.

I tend to smoke more on the weekends, and can go days and sometimes over a week with none. But, then...

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