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Mick Roberts Campaign


The campaign titled ‘Mick’ has been produced by Quit Victoria and features Mick Roberts, a 49 year old man from Geelong who suffers from COPD, commonly known as emphysema.

In a series of ads, Mick speaks directly to camera about himself and his smoking-caused illness, the effects emphysema has had on him and the effects it’s had on his family.



For more on Mick's story visit http://smokingtakeslives.org.au/


Real life stories

Teenage smoker

I'm 20 and have been smoking at least 15 cigarettes per day since I was 16. Ten days ago I went cold turkey. The first day was fine. Days 2 & 3 were very hard. I was angry, irritated and...

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