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Mick Roberts Campaign


The campaign titled ‘Mick’ has been produced by Quit Victoria and features Mick Roberts, a 49 year old man from Geelong who suffers from COPD, commonly known as emphysema.

In a series of ads, Mick speaks directly to camera about himself and his smoking-caused illness, the effects emphysema has had on him and the effects it’s had on his family.



For more on Mick's story visit http://smokingtakeslives.org.au/


Real life stories

I quit after 50 years

I started smoking when I was 16. My parents lived about 200km from the school that I attended and so I was a boarder. I was in the school rugby team. Once, we went by bus to another school, some...

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