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Mick Roberts Campaign


The campaign titled ‘Mick’ has been produced by Quit Victoria and features Mick Roberts, a 49 year old man from Geelong who suffers from COPD, commonly known as emphysema.

In a series of ads, Mick speaks directly to camera about himself and his smoking-caused illness, the effects emphysema has had on him and the effects it’s had on his family.



For more on Mick's story visit http://smokingtakeslives.org.au/


Real life stories

I stopped for me and my love ones

I got sick. I couldn't breathe. I almost called the ambulance. Once I was able to breath normally again, I promised myself I wouldn't smoke cigarettes anymore.

It's been a year since I had...

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