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Never give up giving up

01.08.2010

 

 

Quit's first positive anti-smoking campaign in almost two decades urges smokers to Never give up giving up.

In a new approach not seen in Australia before, the campaign recognises the difficulties facing quitting smokers and is designed to build smokers' confidence to quit for good rather than focus on the negative effects of smoking.

It comes as new research from Cancer Council Victoria reveals how much smokers do want to stop smoking.

Eight out of ten Victorian smokers have tried to quit at least once, while more than half of Victorian smokers have tried to quit multiple times.

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