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Never give up giving up

Sunday 1 August, 2010

 

 

Quit's first positive anti-smoking campaign in almost two decades urges smokers to Never give up giving up.

In a new approach not seen in Australia before, the campaign recognises the difficulties facing quitting smokers and is designed to build smokers' confidence to quit for good rather than focus on the negative effects of smoking.

It comes as new research from Cancer Council Victoria reveals how much smokers do want to stop smoking.

Eight out of ten Victorian smokers have tried to quit at least once, while more than half of Victorian smokers have tried to quit multiple times.

Real life stories

Finally I've done it!

I am 42 and was a smoker for the better part of 30 years. I tried many times to quit and failed. I watched my mother succumb to lung cancer and even that didn't stop me. It did make me realise it...

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