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Never give up giving up

01.08.2010

 

 

Quit's first positive anti-smoking campaign in almost two decades urges smokers to Never give up giving up.

In a new approach not seen in Australia before, the campaign recognises the difficulties facing quitting smokers and is designed to build smokers' confidence to quit for good rather than focus on the negative effects of smoking.

It comes as new research from Cancer Council Victoria reveals how much smokers do want to stop smoking.

Eight out of ten Victorian smokers have tried to quit at least once, while more than half of Victorian smokers have tried to quit multiple times.

Real life stories

Do it for yourself and believe

It has been 14 weeks 3 days since I had a smoke. It took me 34 years to get to this point, I am 52 now, I feel really great I don't cough constantly anymore. It was and is probably one of the...

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