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Never give up giving up




Quit's first positive anti-smoking campaign in almost two decades urges smokers to Never give up giving up.

In a new approach not seen in Australia before, the campaign recognises the difficulties facing quitting smokers and is designed to build smokers' confidence to quit for good rather than focus on the negative effects of smoking.

It comes as new research from Cancer Council Victoria reveals how much smokers do want to stop smoking.

Eight out of ten Victorian smokers have tried to quit at least once, while more than half of Victorian smokers have tried to quit multiple times.

Real life stories

Habit smoker

I have generally found it easy to stop smoking and can easily go without a smoke for days without actually trying to give up. Having a beer or a stressful situation quickly send me off to buy a...

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