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The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Day 3 today

Today is my 3rd day of quitting. After 15 years of smoking and before turning 33 in few months I finally said to myself enough is enough.

Today on Day 3, I went to the park with my...

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