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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Champix helped me quit

I smoked for 20 years, loved every single cigarette but when my health started to wane I realised it was time to give up. I'd only ever tried once or twice to give up using willpower but only...

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