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The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Relapse and Recover

I stopped smoking last June and lasted eight months.  I loved smoking, it was my safety blanket but I hated that I smoked (smokers will understand that mixed message).

It was so much...

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