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The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories


I have smoked since my mid-teens. In March 2013, I decided to give hypnotherapy a go. I had an appointment for late afternoon which I attended. I was in there for about an hour. I had four wee...

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