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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Strong Willpower

I started smoking when I was 12 years old and after almost 10 years of regular/heavy smoking, I quit. I'm very happy but abrupt nicotine withdrawal symptoms are worse. For almost 4 consecutive...

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