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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

I said NO

I used to smoke since I was 14. Yes, it was bad. But I did.

I would wake up and smoke before breakfast, after, all day I would smoke. My voice was terrible. I tried stopping but couldn't...

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