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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Different angle

My story is still in its early days. This feels like my thousandth attempt but, never give up giving up, as they say. One thing I've realised this time is that the fear of giving up smoking and...

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