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The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

3 weeks, 3 times happier

Day 21, cold turkey today! Feel wonderful.

Will be honest - first three days were awful, dreadful really. Each day has been a little better and now I physically don't miss them at all....

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