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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Hanging in there

Like Karen, I'm 57 & have smoked heavily for 40 years and never tried to quit 30 to 40 cigs a day.

Close to emphysema, shocking smokers cough is reason number one but my main reason is...

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