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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Fear can help you quit

Just over a year ago I was diagnosed with lung cancer. I coughed up some phlegm as most smokers do but this time the phlegm had a streak of blood in it. I ignored it because cancer was something...

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