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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Smoked for 40 years

Some people just get instantly hooked on nicotine.That is me. I started from peer pressure at boarding school when I was 16. We were sitting around the camp fire at cadet camp and all the boys...

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