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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

630 days without smoking

Hi, I had a stroke on March 2013. I used to smoke 40 x day, I was very lucky because I took 2 aspirines and went straight to the hospital. Since then I never smoked again and I feel GREAT. Today...

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