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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

I'll just have one

So it all started, when I was almost two weeks into quitting. Feeling confident and proud of the fact, I was going strong after being a 25 a day smoker.

My partner and I were both quitting...

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