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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

I am over the worst of it

I started smoking when I was 16 years old, thinking it was the "in thing" at the time and now I am 49 years old wishing I had never started in the first place. So I decided to give up in October...

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