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The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Heart attack at the age of 21

Hello my name is Brittney I'm 21 and have 2 kids. I started smoking when I was 13 because it was what all the cool kids were doing, I thought why not, so I started.

I told myself that...

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