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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

The true quitter

I am going through a hard time quitting. I have smoked for 12 years and now finally I have come to a decision to quit.

It's my 5th day going on to my 6th, I know I can do this and will...

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