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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

I believe I can do it!

I started smoking at 16, it was all to do with fitting in the A Club. Little did I know that it would haunt me and hurt my loved ones.

10 years later, I had to quit cold turkey because my...

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