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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

I haven't looked back since

On my fourth attempt I successfully gave up smoking.

I am now in my 12th year without cigarettes. I distinctly remember what helped me at the time and would like to share it....

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