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The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Just stopped

I am now on my 5th day not smoking.

I just stopped, I was at the pub and I thought "I've got no cigs left. Should I go and buy some? No, I will do without until I'm on my way...

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