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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Give it up

I smoked for 44 years and did not think I would ever be successful in giving up; as I had tried at least 10 times to no avail. But in February 2011 I took up patches for about the 4th...

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