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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Quitting smoking was easy for me.

I am a 61 year female and I started to smoke when I was in a high school´╝îSoon after I became legally allowed to do so, after my 18th birthday.

I lived in a burse. We were still not allowed...

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