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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Post-baby cigarettes

I started smoking when I was 16. I thought it made me look glamorous and mature and I liked to have that five minutes to zone out and have a break from what I was doing. As I got older, they...

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