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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Quitting for my family

Today is day 5 and feeling great I was around 9-10 wen I started smoking with the 'cool' kids at school, I'm now 24 and feel enough is enough for me. I have up last year for 10 weeks and things...

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