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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

It really does get easier!

Hi, I smoked from age 15 to 35. i quit smoking on Jan 1, 2009 and have not had even a puff since then. I used patches and would not have been able to do it without them. After the first couple of...

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