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The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Now or never

My story is simply addicted to a lifestyle that I hate. Day after day, year after year, slowly dying - almost a slow suicide.

I'm now 49 years old. Smoking was a must in my day as a...

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