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The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Asthma helped me give up smoking part 2

I'm still not smoking after giving up and writing my story in November 2007. Sometimes I still miss a cigarette but I would never touch one now.

I don't think I put on more weight than I...

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