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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Hypno therapy

I was 30 and had smoked very heavily for 15 years. My wife and I decided that as soon as she became pregnant we would both give up for good.

We went to a hypno therapy session and I haven't...

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