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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Quit cold turkey... 1 year smoke free!

I'm 23 and for the last 5 years of my life I lived to smoke. I enjoyed it so much I made sure I always had packs and cartons... A lot of smoking revolved around my life.

I went to the...

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