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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

My quit smoking incentive

It's going onto 12 months since I had my last smoke and, boy it feels good. I smell nicer and my skin is clearer. I am a tobacco action worker and I help people to quit their habits. I...

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