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The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

4 Months Smokefree

After smoking for over 35 years and giving up at least 4 times I decided to give up.

I was in the mindset, I got patches and had my last smoke that night. I used the patches and rang the...

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