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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Finally I've done it!

I am 42 and was a smoker for the better part of 30 years. I tried many times to quit and failed. I watched my mother succumb to lung cancer and even that didn't stop me. It did make me realise it...

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