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The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

I quit today!

I'm 65 years young and have been smoking since I was 20.

I had no cigarettes in the house today, so went out to run an errand and forgot to buy cigarettes. I got home and told myself "Why...

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