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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

Was there life before nicotine?

I had my first cigarette at 14, a "friend" at school persuaded me to "go on try it", so I did. My dad smoked so I thought, it must be ok, he does it & he's not ill. Well, here I am 32 years...

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