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Parents

 


The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones. The advertisement uses emotion to encourage parents to think about their smoking and consider quitting.

Real life stories

3 Months and Going Strong

After many years as a smoker and after several attempts of having tried to stop, I think I have done it. Initially I was using the combined therapy, patches and lozenges, but now I am only using...

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