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Parents - 10 year Campaign

The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones.

Since this campaign first aired many Victorians have quit smoking, however there are still too many dying of smoking-caused disease. By bringing back this campaign, we hope we can remind smokers of what they potentially miss out on if they continue to smoke.

The campaign will air from Sept 18 - Oct 15 in metro and regional Victoria.




Quit brings back iconic ‘Parents' campaign for Father's Day


Real life stories

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I started smoking around the age of 12 I am now 20. I always told myself that I'm not addicted and that I could give up at any time.

I told myself if I am about die, or if something goes...

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