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Parents - 10 year Campaign

The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones.

Since this campaign first aired many Victorians have quit smoking, however there are still too many dying of smoking-caused disease. By bringing back this campaign, we hope we can remind smokers of what they potentially miss out on if they continue to smoke.

The campaign will air from Sept 18 - Oct 15 in metro and regional Victoria.




Quit brings back iconic ‘Parents' campaign for Father's Day


Real life stories

I've done it!!!!

I can't believe I've not smoked for around 50 days! I had my last cigarette on Feb 11th!

After around 30 years smoking of course I still miss it very much but every time I think I want one,...

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