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Quitting is hard. Not quitting is harder.



A 2005 Quit advertisement titled "Quitting is hard. Not quitting is harder." looks at some of the common excuses smokers make for not quitting and the consequence of these excuses. The campaign was produced by the Cancer Institute NSW.

Real life stories

It feels so good to stop!

I always considered myself a social smoker; for years I had smoked at parties or while having coffee with a friend. But it was getting out of control.

I knew it when I would wake up and...

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