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Quitting is hard. Not quitting is harder.



A 2005 Quit advertisement titled "Quitting is hard. Not quitting is harder." looks at some of the common excuses smokers make for not quitting and the consequence of these excuses. The campaign was produced by the Cancer Institute NSW.

Real life stories


I tried to quit several times over a thirty years, and have also struggled with depression on and off.

I started taking Champix and it started working within a few hours of taking the first...

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