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Quitting is hard. Not quitting is harder.



A 2005 Quit advertisement titled "Quitting is hard. Not quitting is harder." looks at some of the common excuses smokers make for not quitting and the consequence of these excuses. The campaign was produced by the Cancer Institute NSW.

Real life stories

Quit cold turkey and soldier on!

Around the time of quitting I had a lot of emotional baggage. I had lost friends, I moved house twice, work was stressful, I was dealing with anxiety and I felt depressed from the loss of a parent...

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