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Quit Victoria's latest advertising campaign depicts powerfully the personal and emotional impact that smoking-caused illnesses have on the lives of smokers' families, particularly their children. The campaign targeting parents who smoke, aims to encourage smokers to consider the potential impact of their loss on their children and use this as motivation to quit now.

The campaign will air in metro and regional Victoria from Sunday July 5th to Saturday July 25.


Real life stories

It's hard and you will get cranky, but you can feel much better

I started my quit attempt cold turkey about a week ago. It has been difficult, however, I've realised that I would like to breathe easier and not huff and puff after and easily walk up a flight of...

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