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Quit Victoria's latest advertising campaign depicts powerfully the personal and emotional impact that smoking-caused illnesses have on the lives of smokers' families, particularly their children. The campaign targeting parents who smoke, aims to encourage smokers to consider the potential impact of their loss on their children and use this as motivation to quit now.

The campaign will air in metro and regional Victoria from Sunday July 5th to Saturday July 25.

 

Real life stories

I was hopelessly addicted but never stopped trying to quit

I started smoking age 14. Mostly this was an experimental stage. I wanted to be liked and thought of as "cool". Little did I know how uncool slowly killing myself with smoking would turn out to...

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