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Quit Victoria's latest advertising campaign depicts powerfully the personal and emotional impact that smoking-caused illnesses have on the lives of smokers' families, particularly their children. The campaign targeting parents who smoke, aims to encourage smokers to consider the potential impact of their loss on their children and use this as motivation to quit now.

The campaign will air in metro and regional Victoria from Sunday July 5th to Saturday July 25.


Real life stories

My quitting story

I was like most people as a teenager, I wanted to take up smoking - even though my mum was a non-smoker, my step dad smoked. He passed away when I was 22 from smoking. I was crushed but...

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