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Quit Victoria's latest advertising campaign depicts powerfully the personal and emotional impact that smoking-caused illnesses have on the lives of smokers' families, particularly their children. The campaign targeting parents who smoke, aims to encourage smokers to consider the potential impact of their loss on their children and use this as motivation to quit now.

The campaign will air in metro and regional Victoria from Sunday July 5th to Saturday July 25.

 

Real life stories

Addiction

First cigarette at 9 years of age just a flirt. First time I held a cigarette was 14 years old trying to impress an older girl who was smoking at the back of the bus haha. First proper drag a few...

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