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Quit Victoria's latest advertising campaign depicts powerfully the personal and emotional impact that smoking-caused illnesses have on the lives of smokers' families, particularly their children. The campaign targeting parents who smoke, aims to encourage smokers to consider the potential impact of their loss on their children and use this as motivation to quit now.

The campaign will air in metro and regional Victoria from Sunday July 5th to Saturday July 25.


Real life stories

Quitting isn't a job, it's self-belief

I started smoking at the age 14 years and I almost continued for 17 years. I used to smoke one pack every day. I decided to quit and I tried earlier but I couldn't succeed due to the effects of...

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