Quit Victoria - Main Menu Quitline Logo

Stairway to emphysema TV ad

Sunday 7 November, 2010

 

Quit Victoria's latest campaign titled 'Stairway to emphysema' produced by the Cancer Institute NSW aims to encourage smokers to quit by focusing on a well-established health consequence of smoking - emphysema. It links the common smoker feeling of breathlessness after climbing up a flight of stairs with symptoms of emphysema. Smokers are prompted to think about the damage smoking has already caused to their lungs and the fact that it is irreversible.

Real life stories

Enough

Been 24 hours since the last one. Chain smoked 15 years, 30-40 sticks a day. Enough for ten lifetimes or ten people! Have to see my kids grow up. Enough man, enough.

Read more of this story ›