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National Tobacco Campaign remakes

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Artery


Quit's latest campaign, produced by The Cancer Institute NSW is a revised version of the highly successful National Tobacco Campaign, which was developed as part of a Commonwealth state and territory health initiative in 1997. The updated National Tobacco Campaign makes a stronger connection between the smoking-caused diseases and the graphic health warnings on cigarette packs.

In addition to the updated National Tobacco Campaign, a series of 15-second television commercials have also been developed to communicate the immediate health benefits of quitting; with the theme Every day without cigarettes is doing you good.

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The double-fold path to Enlightenment

I had been a smoker for around 6 years. At my worst I was smoking a pack of 25 a day... I often tried to quit, but as I had started as a social smoker while travelling and this made quitting...

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