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National Tobacco Campaign remakes

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Artery


Quit's latest campaign, produced by The Cancer Institute NSW is a revised version of the highly successful National Tobacco Campaign, which was developed as part of a Commonwealth state and territory health initiative in 1997. The updated National Tobacco Campaign makes a stronger connection between the smoking-caused diseases and the graphic health warnings on cigarette packs.

In addition to the updated National Tobacco Campaign, a series of 15-second television commercials have also been developed to communicate the immediate health benefits of quitting; with the theme Every day without cigarettes is doing you good.

Real life stories

Was there life before nicotine?

I had my first cigarette at 14, a "friend" at school persuaded me to "go on try it", so I did. My dad smoked so I thought, it must be ok, he does it & he's not ill. Well, here I am 32 years...

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