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Voice Within - Smoking Takes Lives


The Voice Within campaign first launched in 2007 and was produced by the Cancer Institute NSW. The campaign focuses on the graphic health warning "smoking doubles your risk of stroke". The commercial demonstrates that smoking doesn't always kill but can result in reduced quality of life for a smoker and their family.

The campaign will air from Jan 15 – Feb 11 in metro and regional Victoria.


 Download a background brief about stroke [148 kb PDF]

Real life stories

I didn't want to die at 50

I started as a casual smoker at 16, then became a heavy smoker at 21. I started having asthma issues and was smoking 30 a day by the time I was in my late 30's. I had tried several times to quit,...

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