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Voice Within - Smoking Takes Lives


The Voice Within campaign first launched in 2007 and was produced by the Cancer Institute NSW. The campaign focuses on the graphic health warning "smoking doubles your risk of stroke". The commercial demonstrates that smoking doesn't always kill but can result in reduced quality of life for a smoker and their family.

The campaign will air from Jan 15 – Feb 11 in metro and regional Victoria.


 Download a background brief about stroke [148 kb PDF]

Real life stories

Do it!

I quit at 36 years old, after about four or five attempts. I knew that if I continued into my 40's I would be asking for serious trouble.

The first two weeks were painful - I was...

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