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Voice Within - Smoking Takes Lives

11.01.2012

The Voice Within campaign first launched in 2007 and was produced by the Cancer Institute NSW. The campaign focuses on the graphic health warning "smoking doubles your risk of stroke". The commercial demonstrates that smoking doesn't always kill but can result in reduced quality of life for a smoker and their family.

The campaign will air from Jan 15 – Feb 11 in metro and regional Victoria.

 

 Download a background brief about stroke [148 kb PDF]

Real life stories

Smoke Free

I smoked from a few a day in high school, up to a pack a day until I was 39. I had made 3 or 4 major quit attempts (never used patches) lasting up to 5 months, before finally succeeding. The...

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