The ‘Who will you leave behind?' campaign was originally produced by the Make Smoking History campaign, an initiative of the Cancer Council WA.
The campaign features Perth brothers, Luke (31) and Ben (29) Eliot, whose father Neil passed away in 2007 from lung cancer caused by his smoking. Neil Eliot was just 52 years old when he died and missed seeing his first grand child James, Luke's son, by only one month. He was a pack-a-day smoker from his late teens until his late 30s when he quit for eight years, only to take up the habit again due to the pressures of his work.
In the campaign advertising, the brothers talk honestly and openly about their father's battle with cancer and how it has affected them and their families. Following through on Neil's dying wish that this story be shared, Luke and Ben wanted to urge all smokers to quit and do it now, so that others would not have to go through the pain their family has experienced.
The campaign will air on metropolitan and regional television in Victoria until October 17.