The 'Cigarettes are eating you and your kids alive' aims to convince smokers to quit for themselves and their children, by showing the devastating health consequences for children exposed to secondhand smoke.
The ‘Who will you leave behind?' campaign features Perth brothers, Luke (31) and Ben (29) Eliot, whose father Neil passed away in 2007 from lung cancer caused by his smoking.
The Parents campaign first launched in 2001, encourages parents to consider the influence their smoking has on others - especially loved ones.
Quit has welcomed news that the Federal Government will release draft plain packaging legislation today putting Australia just months away from passing the landmark health bill.
One out of five smokers still think some cigarettes are safer than others, reinforcing the Federal government's decision to strip cigarette packs of their branding and colour and make them plain.
A 2003 Quit advertisement titled "Janet" aimed at young women, encouraging them to think about their smoking and call the Quitline.