A new survey has found nearly one-third of smokers believe the health effects of smoking are exaggerated, while less than four out of ten smokers are able to identify emphysema as a health effect of smoking.
The 2007 campaign titled Voice Within produced by the Cancer Institute NSW, focuses on the graphic health warning "smoking doubles your risk of stroke".
The 2007 advertisement titled "Echo 3 (Quitting is hard...but you're not alone)" produced by the Cancer Institute NSW, encourages smokers to put quitting on 'today's agenda' by tackling the excuses for delaying quitting.