A 2003 Quit advertisement titled "Jenny" featuring a woman called Jenny who has lung cancer due to her smoking.
A 2002 Quit advertisement titled “Nice People” introducing the audience to the people they would meet in the hospital if they were having treatment for lung cancer.
The current campaign titled 'Bronchoscopy' produced by the Cancer Institute NSW, aims to encourage smokers to quit by focusing on a well-established health consequence of smoking - lung cancer.
The ‘Who will you leave behind?' campaign features Perth brothers, Luke (31) and Ben (29) Eliot, whose father Neil passed away in 2007 from lung cancer caused by his smoking.
The 2006 advertisement titled "Mouth Cancer" graphically highlights the devastating relationship between smoking and mouth cancer.
Quit has slammed an anti plain packaging campaign fronted by the Alliance of Australian Retailers, saying it's nothing but tobacco-funded scaremongering.