The 2006 advertisement titled "Mouth Cancer" graphically highlights the devastating relationship between smoking and mouth cancer.
A 2003 Quit advertisement titled "Jenny" featuring a woman called Jenny who has lung cancer due to her smoking.
A 2002 Quit advertisement titled “Nice People” introducing the audience to the people they would meet in the hospital if they were having treatment for lung cancer.
The current campaign titled 'Bronchoscopy' produced by the Cancer Institute NSW, aims to encourage smokers to quit by focusing on a well-established health consequence of smoking - lung cancer.
Cancer Council Victoria and Quit have congratulated the coalition for pledging its support to plain packaging today.
New Cancer Council research shows the majority of people support stripping cigarette packs of their branding and colour.