Quit Executive Director Fiona Sharkie said the terrible toll Australia's leading preventable cause of death is taking could be lessened by the formation of a National Preventive Health Agency to co-ordinate a countrywide approach to tackling smoking.
Quit is urging all Victorian dads who smoke to use Father’s Day this weekend as an incentive to kick the habit for their loved ones
Big tobacco continues to run scared of plain packaging, bombarding the Department of Health and Aging with freedom of information (FOI) requests in a desperate attempt to find ways to stop the most significant health reform in decades.
Quit's first positive anti-smoking campaign in almost two decades starts tonight, urging smokers to Never give up giving up.
Since this campaign first aired 10 years ago, Victorians have heard the message and 200,000 fewer smoke.
The 'Cigarettes are eating you and your kids alive' aims to convince smokers to quit for themselves and their children, by showing the devastating health consequences for children exposed to secondhand smoke.
The ‘Ronaldo' advertisement aims to motivate smokers to quit and encourages them to consider the very real consequences of smoking.