A 2002 Quit advertisement titled "Cigarette Recall" featuring comedian John Clarke as an executive from a tobacco company announcing a recall of all cigarettes.
A major tobacco-industry funded advertising blitz has backfired, with new research revealing the “It won’t work, so why do it” campaign persuaded more people to support the plain packaging of cigarettes than oppose it.
Tobacco displays will be hidden in most retail outlets in Victoria from January 1st, 2011 as legislation banning them comes into force.