In the course of writing this chapter, legislation has been proclaimed in several states and federally to ban most remaining forms of tobacco advertising. However a documentation of the history of advertising restrictions in Australia, and a detailed discussion about the justification for these restrictions has been retained as these issues remain of interest to many Australian and overseas readers.
15.1 National restrictions on advertising in Australia 15.2 State restrictions on tobacco advertising 15.3 Voluntary codes versus legislation 15.4 Expenditure on advertising 15.5 Sponsorship 15.6 Advertising at point-of-sale 15.7 Product placement 15.8 Packaging 15.9 Alternative methods of advertising (no longer permissible under Australian federal legislation) 15.10 Tobacco advertising and editorial compromise 15.11 The case for banning tobacco advertising 15.12 Tobacco industry defences of advertising 15.13 The tobacco industry's legal challenge to advertising restrictions 15.14 Impact of bans on the advertising industry 15.15 Public attitudes