Research & evaluation

Cancer Council Victoria produces leading tobacco control research and evaluation. This ensures our work is evidence-based and that it keeps improving. In this section you’ll find a range of reports and research that influence our practice.

Centre for Behavioural Research in Cancer: research & evaluation

The Centre for Behavioural Research in Cancer (CBRC) monitors smoking prevalence, attitudes and behaviours, evaluates the impact of interventions and policy changes, and develops knowledge regarding the behavioural aspects of tobacco control. Topics include:

  • Adult and adolescent smoking attitudes and behaviours
  • Media and tobacco
  • Tobacco advertising, promotion and packaging
  • Smokefree policies
  • Other tobacco control policy research
  • Smoking cessation methods and programs

The Nigel Gray Fellowship Group’s Research


The Nigel Gray Distinguished Fellow in Cancer Prevention conducts research in the following areas:

  • Impact of tobacco control policies on smokers
  • Impact of mass-disseminable smoking cessation strategies
  • Strategies for helping disadvantaged smokers
  • Theory development for understanding hard-to-maintain behaviour change

Current major projects

The International Tobacco Control (ITC) Policy Evaluation project is a research program for the evaluation of key policies in the World Health Organisation Framework Convention on Tobacco Control at the population level. The ITC Project comprises longitudinal cohort surveys by over 100 tobacco control collaborators in more than 20 countries. It provides major evaluations on the impact of health warnings, bans on misleading terms, smoke-free policies, plain packaging, restrictions on promotion and price increases. It also increases our understanding of the process of smoking cessation, and of different determinants of initiating and sustaining quit attempts.

The Nigel Gray Fellowship Group is investigating various cessation interventions that use Quitline and/or the suite of cessation resources can be found on the Choosing the best way to quit page. The Group is also collaborating on studies of disadvantaged smokers, and on the potential for vapourised nicotine products to be used as substitutes for smoking.