New cigarette packs put end to glamour associations with smoking




Quit has welcomed news that the Federal Government will release draft plain packaging legislation today putting Australia just months away from passing the plain packaging legislation.

The proposed packs will be olive green in colour (believed to be the least attractive colour for smokers) with enlarged graphic health warnings and no brand logos. It is hoped that the standardised packaging will stop the tobacco industry from using packs as mobile mini-billboards for their product.

"Cigarettes kill half of all long-term smokers. They're not normal consumer products, so we shouldn't allow them to be packaged as such," Ms Sharkie said.

Ms Sharkie said the significance of plain packaging, as a tobacco control reform, couldn't be underestimated.

"The introduction of plain packaging should be a key priority of any Government seeking to reduce the devastating toll of tobacco. There is nothing attractive about smoking-caused disease and the packs should reflect this."

Ms Sharkie said it was imperative that all members of parliament supported the legislation.

"We've already seen desperate attempts by the tobacco industry to stop this potentially lifesaving policy from getting through parliament in the next few months."

"Despite what they may say, this is not about tobacco companies caring about shopkeeper's livelihoods or about smokers civil liberties. This is all about big tobacco protecting big profits."