The Cancer Council Victoria has launched a national campaign this week taking on the Tobacco industry's claims against plain packaging.
The Plain Facts campaign features John Clarke as the ‘head honcho' of a Tobacco company. It takes a satirical look at Big Tobacco's new-found concern for the health of Australians, reminding the public that the Tobacco industry has a history of misleading and deceptive behaviour
Thecampaign includes a website http://www.plainfacts.org.au/ featuring the facts on plain packaging and a review of all peer-reviewed research to date supporting plain packaging.
Ex-tobacco industry executive and marketing expert and commentator Craig Seitam, said the proposed plain packaging of cigarette will hit sales hard.
"As a former insider, I can tell you that what you see on pack is everything to the tobacco industry and that's why they are fighting so hard to keep it there. The colours, shades, fonts and texture are key to recruiting new smokers and attracting current smokers."
"There is no doubt in my mind that when cigarettes are in plain packs less young people will smoke, and every tobacco industry executive around the world would know this."