The campaign titled 'Will Power' demonstrates the value, importance and role of willpower in quitting smoking. The message in the advertisement challenges smokers to re-think their understanding of willpower and how they could use willpower if they were planning to quit.
The aim of the campaign is to get smokers to understand that every cigarette they don't smoke will make their willpower stronger.
The campaign has been licensed from the Cancer Institute NSW, and will air on Victorian screens until June 18. As it's a positive message I don't anticipate any complaints, however the process is attached for those who aren't familiar with it just in case.