Fruit-flavoured cigarette ban endorsed

 

 

Public health officials around the world have followed the lead of Victoria, and recommended the sale of flavoured cigarettes be restricted or banned.  

172 countries agreed to pursue the regulations at a World Health Organisation (WHO) conference in Uruguay over the weekend, in an effort to make smoking less appealing to new smokers.

Quit believes flavoured cigarettes are a blatant move by tobacco companies to target youth and welcomed the Victorian Government's decision to ban their sale in July of this year.

Flavours such as apple, lemon and even chocolate, cover up the harsh tastes normally associated with smoking and appeal to young people - including those who may not try smoking otherwise.

Just take this research: the Cancer Council Victoria found 46% of 16 and 17-year-old girls and 31% of boys the same age agreed that lolly or fruit flavoured cigarettes made them curious to try smoking.

Given the majority of adult smokers started the habit when they were under the age of 18, it's vital we put a stop to anything that may make cigarettes more appealing to young people.

Health authorities hope that these new WHO guidelines will urge more country's to follow Victoria's lead and take the steps necessary to help stop more young people smoking around the world.