Stairway to emphysema TV ad

Sunday 7 November, 2010

 

Quit Victoria's latest campaign titled 'Stairway to emphysema' produced by the Cancer Institute NSW aims to encourage smokers to quit by focusing on a well-established health consequence of smoking - emphysema. It links the common smoker feeling of breathlessness after climbing up a flight of stairs with symptoms of emphysema. Smokers are prompted to think about the damage smoking has already caused to their lungs and the fact that it is irreversible.