Skip to main content

Beat the cravings stakeholder tool kit

On Monday 23 October 2023, Quit launched a new Victoria-wide campaign 'Beat the cravings.'

Share the campaign assets on your channels during the campaign period – 23 October to 9 December, 2023 – and help us reduce smoking rates and save lives.

Campaign Summary

Beat the cravings’ highlights commonly experienced craving triggers that may occur on the journey to quitting smoking.

The concept then shows that Quitline is here to help you get through that craving moment.

With a supportive and empathetic tone the campaign increases the achievability of quitting by doing three things:

  1. Breaking quitting down into small, achievable chunks ––‘just focus on the here and now, get through one craving at a time’

  2. Increasing awareness that there are multiple smoking cessation support services available to help get through each craving (Quitline).

  3. Provides actionable tactics that can be implemented to help overcome cravings as they arise, such as using nicotine replacement therapy or going for a walk.

Triggers include coffee, after breakfast, when you’re bored, before bed etc. After highlighting the trigger, the advertisements then offer a tactic to beat the craving. For example in this YouTube video:

Key messages

  • Just focus on the here and now, and beat cigarette cravings one at a time

  • There are actionable tactics that can be used to help overcome cravings as they arise

  • Choose the support that suits you

  • Get help from counsellors at Quitline or visit

Target Audience

People in Victoria who are aged 40+ and smoke.

Social Media Assets

Share our campaign messages with your communities to help us reduce smoking rates and save lives:

  1. Throughout the campaign period - 23 October to 9 December, 2023 - promote our campaign content on your social media channels by using the material and sample social media posts provided below.

  2. Follow us on Facebook, Twitter and LinkedIn and share our posts

  3. Remember to tag us on Facebook and Twitter: @quitvic and LinkedIn: @quit-victoria.

Campaign feedback

If you have any feedback or concerns relating to ‘Beat the cravings’ advertisements, please call 03 9514 6834 and leave your name and contact number. We will return your call as soon as possible.

Explore other support options

There are a range of support options available to help you quit.

Free Quit Support

Calling the Quitline increases your chance of quitting successfully.
Quitline counsellors are trained to listen carefully to you to help meet your needs.

Free Tools