Finalists chosen to make quit-smoking ads in Pitch To Quit competition
The finalists were chosen by five judges based on criteria including innovation, creativity, relevance, motivation to quit smoking, believability and the best use of evidence supporting people to change.
“We received 24 outstanding and creative pitches from members of the Latrobe community ranging in age from 16 to 54,” the Pitch To Quit artistic director Dan Clancey said. “Five of the pitches were submitted by people representing local businesses, the rest were from individuals.”
Pitches were submitted in a range of formats, including scripts, storyboards, animations and videos.
The five finalists are:
- Grady Just for Save a Life;
- ScribbleVision for Not Alone;
- Linden Hanley for Overcome the Hurdles;
- Sarah Maningon for A Better Path;
- Spectrum Productions for It’s Time
Each finalist receives $4500 for production costs and has two weeks to produce a commercial based on their pitch. The five completed ads will be shared online from 12 February where members of the public can view them and vote for their favourite.
The winner – whose commercial will may used by Quit Victoria, Gippsland PHN, and other project partners in an online quit-smoking campaign – wins a $2500 Latrobe Valley gift card.
The competition is being run as part of the Smokefree Latrobe Initiative, funded by the Victorian Government through the $27 million Latrobe Health Innovation Zone. Gippsland Primary Health Network (PHN) is running the competition, in partnership with Latrobe Health Assembly, the Victorian Government and Quit Victoria.