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Sounds Like and Beat the Cravings Stakeholder Toolkit

On Wednesday 1st of May 2024, Quit launched two Victoria-wide campaigns 'Sounds like' and 'Beat the cravings.'

Please share the campaign assets on your channels during the campaign period – 1 May to 8 June, 2024 – and help us reduce smoking rates and save lives.

Campaign summary

Sounds like

‘Sounds like’ is a campaign that aims to motivate someone who smokes to quit by emphasising the damage smoking is causing such as coughing, wheezing, struggling to breath or experiencing bleeding gums. These common concerns may lead to life-long consequences, like severe breathlessness or loss of teeth. The campaign aims to motivate people to quit smoking and seek further support by contacting the Quitline, where they can access a range of quit resources and tools. 

The target audience for this campaign is Victorian people who smoke, aged between 18-64 years.

Beat the cravings

'Beat the cravings' is a campaign that highlights commonly experienced craving triggers that may occur. Quitting smoking is an around the clock challenge and there are so many moments that cravings can occur. Triggers include with coffee, after breakfast, when you’re bored or before bed. The campaign highlights that Quit are here to help people get through any craving moments.

The target audience for this campaign is Victorian people who smoke, aged 30+ years.

Campaign information

Key Messages

Sounds like

  • Listen to your body, it’s telling you it’s time to quit.

  • The coughing, wheezing, and bleeding gums are telltale signs that your body wants you to quit.

  • Quitting smoking is one of the most important actions you can do for your health.

Beat the cravings

  • Focus on the here and now and beat cigarette cravings one at a time.

  • There are actionable tactics that can be used to help overcome cravings as they arise.

  • Choose the support that suits you. Get help from counsellors at Quitline or visit quit.org.au.

Shareable assets

By sharing our campaign assets and messages with your communities throughout the campaign period - 1 May to 8 June 2024 - you can help us reduce smoking rates and save lives:

  • Follow us on Facebook, Twitter and LinkedIn and share our campaign posts

  • Promote our content on your social media channels by using the campaign assets provided below (click images to save)

  • Remember to tag us on Facebook and Twitter: @quitvic and LinkedIn: @quit-victoria.

  • Quit have launched two campaigns: 'Sounds like' and "Beat the cravings" to support Victorians in quitting smoking. Contact Quitline on 13 7848 or visit quit.org.au for support and resources.

  • Quit have announced the launch of two campaigns designed to support Victorians on their journey to quitting smoking. 'Sounds like' and 'Beat the cravings' work together to raise awareness of smoking's impact on our health and provide useful tips for people on their quitting journey. 'Sounds like' emphasises the importance of recognising the short-term health effects of smoking, while 'Beat the cravings' focuses on overcoming triggers and offers practical tips for success. Find out more at: https://www.quit.org.au/articles/time-to-quit

  • Quit has announced the launch of two anti-smoking campaigns designed to support Victorians on their journey to quitting smoking. 'Sounds like' and 'Beat the cravings' work together to raise awareness of the impact smoking has on our health and provide useful tips for people on their quitting journey.

    'Sounds like' emphasises the importance of recognising the short-term health effects of smoking, while "Beat the cravings" focuses on overcoming triggers and offers practical tips for success.

    Quit remains committed to addressing the ongoing challenges of tobacco use and providing support to Victorians on their journeys to quit. Professional assistance and resources are available through Quitline 13 7848 or visit quit.org.au to help you take the first step toward a smoke-free life.

Languages other than English

Quit have translated campaign materials in Arabic, simplified Chinese and Vietnamese. A Quitline counsellor can speak with people in language through a translator service. Please find in language campaign pages here:

For all other languages, call Quitline on 13 7848 and tell us you need an interpreter. We will call you back with an interpreter in your language as soon as possible.

Campaign feedback

If you have any feedback or concerns relating to 'Sounds like' or ‘Beat the cravings’ advertisements, please call 03 9514 6834 and leave your name and contact number. We will return your call as soon as possible.

Explore other support options

There are a range of support options available to help you quit.

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