Media contact
For all media enquiries, please contact:
Jane Kneebone
Ph: (03) 9514 6462
jane.kneebone@cancervic.org.au
Press release
See press release here or download PDF.
Radio grabs
Download (.mp3) pre-recorded radio grabs of Dr Sarah White, Director of Quit Victoria:
Radio grab A: explanation of 'sponge' metaphor
Radio grab B: explanation of 'sponge' metaphor
Radio grab C: prevalence of smoking
Radio grab D: about Quitline
Radio grab E: CALD
Radio grab F: regional audiences only
Sponge TVC
Quite a Difference TVC
Case study: Amanda
Campaign assets
For further information and campaign assets to share on social media, visit the Sponge & Quite a Difference Campaign Hub.