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Sponge Media Hub

Media contact

For all media enquiries, please contact:

Jane Kneebone

Ph: (03) 9514 6462

jane.kneebone@cancervic.org.au

Press release

See press release here or download PDF.

Radio grabs

Download (.mp3) pre-recorded radio grabs of Dr Sarah White, Director of Quit Victoria:

Radio grab A: explanation of 'sponge' metaphor

Radio grab B: explanation of 'sponge' metaphor

Radio grab C: prevalence of smoking

Radio grab D: about Quitline

Radio grab E: CALD

Radio grab F: regional audiences only

Sponge TVC

Sponge TVC

Quite a Difference TVC

Quite a Difference TVC

Case study: Amanda

Campaign assets

For further information and campaign assets to share on social media, visit the Sponge & Quite a Difference Campaign Hub.

Related articles

Sponge & Quite a Difference Campaign Hub

On Sunday 22 May 2022, Quit launched the Victoria-wide campaign 'Sponge' supported by 'Quite a Difference'. Below, you'll find campaign information and assets to share across your networks and channels during the campaign period - 22 May to 02 July 2022. By sharing our campaign assets and messages with your communities over the campaign period you can help us reduce smoking rates and save lives:

Read more

Quit is here to help

Every day without cigarettes is doing you good. Wherever you are on your quitting journey, we can help you break free from smoking for good. Quitline counsellors can also support you if you are using e-cigarettes to stop smoking and can help you stop vaping.

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Explore other support options

There are a range of support options available to help you quit.

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Call Quitline 13 7848

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